Join us for this exclusive breakfast session to hear about the latest updates from the audio landscape, what’s new at Spotify - including recent platform innovations, and the opportunity ahead for Financial Services brands on Spotify. Check out the full agenda and speaker line up below. And don't worry - we'll kick off with breakfast to keep your body nourished, as well as your mind.
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45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.
45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.
45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.
45% of the US streams music on smartphones weekly and 30% of Gen Z wears headphones 4+ hours everyday - putting us in a "Golden Age of Audio." We’ll discuss the future of audio and how a sound strategy can make your brand resonate.
Discover the human truths that power great advertising. In this session, you will join CPG marketers from across the country and explore the power of digital audio, streaming intelligence and creativity. You can expect a category deep dive, leading voices from the industry, fresh ideas to achieve your brand goals, and great music.
The mind is a beautiful thing. It has the ability to remember song lyrics from as young as preschool, transport you back to prom night with just a few musical chords, and whisk you back to your favorite vacation spot with the sound of a crashing wave. With so many memories created through sound, how does this emotionally impact how we live our lives, what we purchase and even what we can recall.
Live from SXSW Spotify Advertising will reveal the findings of the Spotify Advertising's Sonic Science 2.0 research, exploring the physiological impact of sound, and discuss how marketers can tap into the unique value of music and podcast audio to effectively reach their consumers.
Featuring:
Josh McDermott, PhD, at MIT
Dustee Jenkins, Global Head of Public Affairs at Spotify
Monica Padman, Co-Host of Armchair Expert
Music is a powerful influencer and one that businesses and creatives can use to communicate clear messaging. Finding the right piece of music is imperative and can help to elevate a brand. This session will highlight the various views of our industry expert panelists and touch on how each of them approach finding the perfect piece of music for their projects. The panelists will discuss how their processes & strategies differ from the concepting stage through to execution.
Podcasts are the oldest new medium around. It was just a few years ago that brands thought they needed their own podcast in order to enter the space; now, advertisers can reach their audience across thousands of pods with one campaign. Interactive ad formats, listener engagement tools, and major advancements in measurement are just a few of the exciting developments available to advertisers and creators alike. So - how to take advantage and create the right mix for (measured) success? Join this session and learn how you can revolutionize your podcast ads strategy.
Featuring:
Ricki Askin, TikTok
Lindsey Ferrier, Spotify
Cindy Chao, Audio Network US Inc.
Mike Ladman, Droga5
Featuring:
Rae Palermo, Megaphone Publisher Solutions
Kelsey Woo, Spotify
Laura Rosmann, Bumble
Martha Gallant, Athletic Greens
With nearly 68% of the U.S. population streaming audio, it's undeniable that the audio revolution is here and showing no signs of slowing down. From a rise in podcast creation, massive increases in consumer listening, and the development of game-changing ad-tech, consumers' ears are proving as important, and lucrative, as their eyes. Now is the time to activate your audio strategy but where do you begin?
Join Spotify for a unique session that will take you inside the Spotify Ad Studio to learn how to create effective ads that reach the right audiences to drive awareness, sales, and foot traffic. You will participate in a hands-on workshop where you’ll learn how to create effective ads, set budgets, identify your target audience, and develop high-impact creative audio and video ads that resonate.
Featuring:
Rochelle Sanchirico, Global Director of SMB Marketing at Spotify
Emily Huo, Global Head of SMB Advertising at Spotify
Music is a powerful influencer and one that businesses and creatives can use to communicate clear messaging. Finding the right piece of music is imperative and can help to elevate a brand. This session will highlight the various views of our industry expert panelists and touch on how each of them approach finding the perfect piece of music for their projects. The panelists will discuss how their processes & strategies differ from the concepting stage through to execution.
Podcasts are the oldest new medium around. It was just a few years ago that brands thought they needed their own podcast in order to enter the space; now, advertisers can reach their audience across thousands of pods with one campaign. Interactive ad formats, listener engagement tools, and major advancements in measurement are just a few of the exciting developments available to advertisers and creators alike. So - how to take advantage and create the right mix for (measured) success? Join this session and learn how you can revolutionize your podcast ads strategy.
Featuring:
Ricki Askin, TikTok
Lindsey Ferrier, Spotify
Cindy Chao, Audio Network US Inc.
Mike Ladman, Droga5
Gina Garrubbo, President & CEO of National Public Media, and Emma Vaughn, Global Head of Advertising Business Development & Partnerships at Spotify, take to the stage to share their unique views of our industry and how we can shape it for the future. Gain insight into the inner workings and next big innovations from these two powerhouse audio brands.
With such a bustling podcast market, it’s easy to get distracted from why we’re really all here. From a top-10 show to the niche podcast you’ve never heard of, the creators are always paramount. They’re why we listen. Every story has equal value and is meaningful to some segment of the market. Without the stories, we have no market. Without listeners and revenue, the creators have no business. When creators are flourishing, every market player flourishes (tech platforms, advertisers, listeners, and more). But are we always keeping that goal in sight?
Featuring:
Rae Palermo, Megaphone Publisher Solutions
Larry Rosin, Edison Research
Rockie Thomas, SoundStack
Tamara Zubatiy, Barometer
Todd Cochrane, BluBrry
Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods. A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to groundbreaking ideas
Gen Z is on its rise. Understanding the new consumer powerhouse, marketers need to have insights into their characteristics and buying behaviour. And what are differences and similarities in marketing to Gen Y? This panel will shed more light in balancing your marketing strategy for targeting the younger generation and how to reach them with the right message at the right time.
Ziad Ahmet
CEO, Juv Consulting
Clover Hogan
Founder, Force of Nature
Mathilde Burnecki
Strategic Partner Manager, Instagram
Jörn Mecher
Co-Founder, Intermate
Benjamin Ruth
Chief Strategy Officer Digital EMEA & Managing Director, VICE
Marco Bertozzi
VP EMEA and Global Multi-Market Sales, Spotify
Voice means a fundamental shift in how people surface information and interact with your business and products. Within this session we will discuss how we use voice on a transactional level will differ from company to company, information finds new ways to be presented to consumers, how the user behaviours changes and why the industry needs to move with it or risk being left behind.
After more than ten years were dominated by visual media, sound is taking over. 56% of Gen Zs and millennials worldwide say that audio is an escape from too much visual stimulation*. That’s why people are listening more than ever before–especially podcasts.
With the power of sound, podcast creators have the opportunity to build personal connections with their audience. One of these creators is Charlotte Roche. Her Spotify Original Podcast “Paardiologie” is one of the most intimate audio experiences you’ve ever heard. Together with her husband, she strips down every aspect of their life as a couple, from marriage to open relationships, from sex to parenting, from gender roles to money––always guided by the big question of how love can survive in a long relationship.
Together with Mo Traynor from Spotify, Charlotte will share her views on the power of audio, the intimacy of podcasts, the changes in today’s media landscape, the future of female empowerment and the importance of breaking social taboos.
Everyone knows that AI is better able to cope with analytical tasks than any human ever could.
That is why it's used in media planning and playout in various ways. But how does AI work when it comes to creative challenges? Can technology reach esthetic requirements? Starting with two short and inspiring introduction talks about AI in music and art, the following panel discussion will show the various ways of working with artificial intelligence in different industries.
Sean Kegelman
Global Head of Data & Audience Solutions, Spotify
Klaus Schwab - Managing Director, Plan.Net Gruppe
Jason Romeyko - Worldwide Executive Creative Director Serviceplan
Steven Althaus - Head Global Marketing & Brand Communications Credit Suisse
Susan Wegner - VP Data Governance, Architecture and Analytics, Deutsche Telekom
Florian Dohmann - Founder/AI expert, Birds on Mars
We’re rapidly moving into a voice-first world where smart devices are becoming a staple in every household. This new form of search forces marketers to drop their old web strategy and think about how consumers really talk. But how does a brand push beyond pure utility to build brand affinity via voice? Who should be involved in that creative process? In this session, you’ll understand that it’s all contingent upon the humans behind the AI technology and the culture of the consumer.
Marco Bertozzi,
VP of Sales, Europe, Spotify
Tua Slöör, Lead of Business Development Google Assistant in EMEA, Google
Winston Binch, Chief Digital Officer, Deutsch North America
Pete Blackshaw, Global Head of Digital Innovation & Service Models, Nestle
Spotify ist eine Plattform für Entdecker. Unsere Nutzer streamen 10 Milliarden mal im Monat einen Künstler, den sie noch nie zuvor gehört haben. Sie entdecken lieber neue Musik und Podcasts als neue Länder und sagen, dass es ihre Stimmung verbessert und sie glücklich macht. Je mehr Inhalte Menschen auf Spotify entdecken, desto höher ist das Engagement auf unserer Plattform und desto mehr lernen wir über sie. Von demografischen Daten über Nutzungssituationen bis hin zu Stimmungen und Vorlieben – Marken nutzen die Daten aus unserer Streaming Intelligence, um ihre Zielgruppe im richtigen Moment zu erreichen. In dieser Session erfährst du alles über people-based Marketing auf Spotify und lernst einige unserer kreativsten Kampagnen für Marken kennen.
As clients become increasingly digitally-savvy, the need has arisen for a unified approach across owned, earned, paid and shared media in the digital space. By breaking the norms of the traditional marketing structures, where agencies are relegated to working on very specific tasks with blinders on, there is a new movement to deliver the full spectrum of digital marketing needs and capabilities, united by a connected strategy. This is the logical next step for the industry and agencies need to shake the foundations to deliver leading digital consumer experiences for their clients and network partners.
Angela Solk (moderator)
Head of Agency Partnerships, Spotify
Jocelyn Lee - Head of Media Strategy and Ad Technology Deloitte Digital/Heat
Ben Wood - Director of Agencies, EMEA, Facebook
Tim Ringel - Global CEO, Reprise Digital
